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Customer Acquisition Cost
How much do you invest to acquire one new customer and does your LTV justify it?
Jul 18, 2023
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Kriti arora
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Customer Acquisition Cost
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June 2023
Are my numbers correct? How much revenue can I expect in 6 months?
Best Practices on Business Reporting & Planning for SaaS companies
Jun 21, 2023
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Kriti arora
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Are my numbers correct? How much revenue can I expect in 6 months?
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May 2023
Different faces of revenue!
For SaaS companies, revenue is not just revenue, it is Contracted ARR, Billed ARR and so on and so forth!
May 25, 2023
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Kriti arora
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Different faces of revenue!
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What to measure for SaaS companies!
SaaS exhibits more similarities across businesses than any other industry. To evaluate the well-being of their business, there are several critical…
May 22, 2023
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Kriti arora
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What to measure for SaaS companies!
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January 2023
Chief of Staff- The misunderstood role
What does a Chief of Staff exactly do? This is these days the most frequently asked question in the founder groups. Now though I have never taken up…
Jan 10, 2023
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Kriti arora
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Chief of Staff- The misunderstood role
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December 2022
Optimizing your company's spend!
Reduce SaaS spend through SaaS cost optimization tools and increase runway!
Dec 27, 2022
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Kriti arora
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Optimizing your company's spend!
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Usage Based Pricing: Pay for what you use!
Over time, there are some trends that are changing how the SaaS industry behaves. PLG was one of them, and usage-based billing is another.
Dec 20, 2022
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Kriti arora
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Usage Based Pricing: Pay for what you use!
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Gong and revenue intelligence!
Increasing sales efficiency and predictability in revenue!
Dec 15, 2022
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Kriti arora
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Gong and revenue intelligence!
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Evolution of the role of Finance Function!
From accounting to strategic finance!
Dec 13, 2022
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Kriti arora
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Evolution of the role of Finance Function!
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November 2021
One system to rule them all, one system to bind them! Swift!
Swift has been there at the core of cross-border payments for decades if not thousands of years for now and no bank has been able to remove this ring…
Nov 11, 2021
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Kriti arora
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One system to rule them all, one system to bind them! Swift!
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September 2021
The power of distribution
Bill.com's current valuation is ~$26.4 Bn i.e. ~16x its IPO valuation in 2019. Khatabook raised in August at ~$600 Mn valuation. Square's valuation is…
Sep 28, 2021
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Kriti arora
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The power of distribution
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To buy or not to buy
Crypto is staying with us!
Sep 14, 2021
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Kriti arora
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To buy or not to buy
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